About

Does this t-shirt company actually exist?

We started this t-shirt company to promote our unique culture of design that's been handed down ever since we were kids. We do what we do best — we've never turned our backs on our craft. In order to be able to make t-shirts, we take a very specific approach to every design we choose, from typography on the front, to color to design on the back.

... wait, what? 

This is what happens when you try to get AI to write the marketing copy for your AI t-shirt company. 

We really started this t-shirt company a few months back after seeing endless "thisxdoesnotexist" sites pop up on Product Hunt and decided to have a stab at making an AI-generated company for ourselves, but with real products.

The doodles, the brand name, the logo, the marketing copy... all AI-generated. The t-shirts? 100% real.

The t-shirts feature doodles that were completely generated by AI algorithms using data from millions of drawings submitted to Google Creative Lab's Quick, Draw! The dataset can be used for anything, from helping researchers see patterns in how people around the world draw, to inspiring artists to create things we haven’t ever thought of before... such as t-shirts :)

Why New York? First, the (real) humans behind this project all live in New York. Second, there were over 15 million people from around the world that contributed to the doodle dataset, which we think is a perfect homage to the international melting pot that is New York City. 

🐕🐦🍕🐀😺